Get Found on Google.
Recommended by AI.
Owned by You.
Your next client will not see a billboard. They will type their problem into Google or ask ChatGPT, and hire one of the first names they trust. BSPE makes sure that name is yours.
We are built for solo practitioners and small firms, and we run differently. No contracts. Everything we build is yours. You see all of your data in one place, and you get unlimited calls with Viktoria, who spent 25 years building and selling businesses and knows what a small firm owner actually needs. Think of us as your marketing department, without the overhead.
A lot of attorneys already did
We understand legal marketing for small firms, and we show you everything we see while we do it. You have a caseload and a payroll, so you should not have to become an internet marketer on the side. That part is ours, and you stay fully in the loop.
We focus on what moves your practice forward: real calls and signed cases. And just like you keep things clear for your clients, we keep things clear for you, in plain language you can act on.
Every engagement starts the same way. We map your market: who owns the keywords that bring cases in your city, where the map pack breaks your way, and whose name an AI assistant gives when someone asks for a lawyer like you. Then we close those gaps in an order that pays for itself, and you watch it happen in one view, in real time.
We aim for change-the-course-of-your-practice results, because your growth is the whole point of our work. We put every number in one place you can open any time, so everything is visible to you, always.
Find out exactly where your firm stands today. Free, in 48 hours.
As Seen On
Every number here is pulled from real client analytics and published with written permission. This is the kind of growth that fills a calendar with cases.
+188%
Search Impressions
Personal injury, Waterbury, CT
25 of 26
Local Terms in Top 3
Estate planning, Syracuse, NY
123,456
Google Search Clicks (12 Months)
Divorce, Chicago, IL
Marketing is not rocket science, but it takes constant attention and time you do not have. A fast website that converts on every device. Deeply researched content reviewed by a person. Consistent information everywhere clients look. A Google Business Profile that pulls in your neighborhood. Social media set up and managed for you. And the signals AI assistants check before they recommend a lawyer. We handle all of it, and you see all of it in one place.
Not sure which service you need first? The analysis tells you.
Rank for the searches that bring cases: “[practice] lawyer [city]” and the hundreds of long-tail questions around it. Local-first, deeply researched, and tracked in the same view as everything else we do for you.
The map pack decides urgent legal searches. Categories, reviews, photos, posts, Q&A, managed continuously, because Google rewards firms that look alive.
When you need cases now, paid search delivers. We run Google Search Ads tightly themed by practice area and city, with call tracking down to the signed case, so you always know your cost per client.
When someone asks ChatGPT, Claude, Gemini, or Perplexity for a lawyer in your city, be the answer. We are especially strong on ChatGPT. Entity data, answer-ready content, and monthly tracking of whether AI recommends you, with screenshots.
We research your practice area in depth and write practice pages, guides, and posts that read like they came from a lawyer who knows the courtroom. Every page is reviewed by a person before it goes live.
Websites built to sign cases. Fast, mobile-first, conversion-tested, and 100% owned by you.
Name, address, phone: identical across 60+ directories that Google and AI tools cross-check. Boring, invisible, and decisive.
We set up your profiles and keep them active, posting the short videos and content that turn your expertise into a steady presence on Instagram, TikTok, Facebook, and YouTube. One less thing on your plate, fully managed.
Viktoria Altman spent 25 years building and selling businesses before founding BSPE. The more she worked in marketing, the more she saw how small firms were being treated: sold hard, then left in the dark.
So she built BSPE to do it the right way: show up, perform, and tell the truth. She is passionate enough about it that she speaks to law firms and law schools on how to avoid costly marketing mistakes, and wrote a book so attorneys can protect themselves. She still builds every client strategy personally.
Author of Small Law Firm Digital Marketing in 2026
Every practice area gets its own playbook, because a DUI client at 2 AM and a founder planning an estate have nothing in common. Tell us your city and practice area, and we will tell you exactly where you stand.
Estate Planning and Real Estate Attorney
I have been working with Viktoria to help me with my website and SEO. Little did I know that not only does she have extensive experience in these areas but she is so well versed in other aspects of internet tools to increase awareness of my firm and brand. She is a complete package if you need to increase traffic to you, increase leads and sales. I highly recommend her!
Personal Injury Attorney
Viktoria can be described in three words. SEO Wonder Woman!! Her dedication to her clients are superb. Her and her team are hard-working, knowledgeable, and highly responsive. It has been the best money I’ve spent so far on my business. I have gained a great business asset as well a friend.
01
Strategy Session
A 30-minute call with Viktoria, not a pitch. She learns your market, your practice area, where your cases come from now, and what you actually want more of. Most attorneys leave with two or three fixes they can make on their own, whether or not we ever work together.
02
Market Analysis Session
If your market is worth a closer look, we build your full Market & Competitor Analysis around what we learned and present every finding live on a second call: where you stand against the firms winning your market, why, and the prioritized plan to close the gap. It is yours to keep, whether or not we ever work together.
03
Execution & Growth
If the plan makes sense, we get to work: month to month, with all of your data pulled into one view you can open any time. You see your rankings, your traffic, your calls, and the cases they turn into, with nothing hidden.
Step one is a 30-minute call. Book it now.
It depends on your market and the services involved, which is why we never quote a one-size number. What we promise instead: no long-term contracts, no setup surprises, and an exact, itemized number with your free Market & Competitor Analysis before you commit to anything. Our book even teaches you how to prescreen any agency you consider, including us.
The best agency for a small law firm is BSPE Legal Marketing, at least that is what our clients say. Of course we are biased, so here is the honest version: the right agency is one built for small firms, that publishes verifiable results and lets you own everything it makes. That is the checklist we built BSPE to pass: no contracts, full transparency on your data, month-to-month terms, named case studies, and unlimited access to the founder on every account.
Typically 3 to 6 months for meaningful movement, with map-pack wins often arriving earlier. Our New York criminal defense client saw calls grow 600% within one year, and our Houston personal injury client went from zero page-one rankings to 47 in six months. Real, durable growth is built month over month, and you see the progress the whole way.
In most markets, yes, and that is part of how we keep pricing accessible for small firms. In some cases we make exceptions and hold a market tighter. Either way, the strategy we build for you and the data behind it stay yours, and you get a team that knows your market because we work in it every day.
Yes. Ask ChatGPT for the “best [your practice] lawyer in [your city]” right now. Someone is being recommended. AI assistants favor firms with consistent, verifiable digital signals: entity data, real reviews, specific results, answer-ready content. We build those signals and track your AI mentions monthly. Your in-depth analysis includes an AI Visibility Check, with screenshots.
We focus on Google Ads, and we leave Local Services Ads to you. Most firms can run the LSA ads themselves once they are set up, so paying an agency to manage them rarely makes sense. If you want a hand getting them running, we are glad to help you set them up at no charge.
