We don’t have a law degree and, chances are, you probably don’t know much about SEO. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Amarillo, Texas lawyer, you already recognize that competition is intense. And you know that expanding your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Amarillo, Texas internet marketing professionals who understand our current virtual landscape and how to direct new business to your digital doorstep with industry-tested techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, an internet search is how your potential clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that allow a search engine to find your business, comprehend what you do for a living, where you are, and how relevant your business is to the search. With Google, user relevance is the number one factor of how the search engine will rank your page.
What good law firm search engine optimization in Amarillo, Texas does is twofold.
● Internet marketing broadens the quantity of prospective clients that your practice can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, your website become more powerful.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm marketing. Long before the explosion of web marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
In fact, paid digital advertising together with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your law firm while making sure your business is prepared for long-term success. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total technique and expenditure with long-lasting aims in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via a web search. The very best thing about good law firm SEO marketing in Amarillo, Texas is that this type of marketing has the capability to steer clients to your office for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Amarillo, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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