The folks at BSP Marketing don’t have a J.D. and you probably don’t know very much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Birmingham, Alabama attorney, you already understand that your competition is fierce. And you know that developing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven society, much of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how essential your online presence is. We are knowledgeable Birmingham, Alabama online marketing specialists who understand our current digital landscape and know how to to direct new business to your virtual doorstep with cutting edge methods and strategies. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO practices in place should be foundational to accomplishing both your long-term and short-term law practice objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a firm’s website for further action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to find your business, understand who you are, where you are, and how relevant your business is to the search. When it comes to most major search engines, including Google, that user relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Birmingham, Alabama does 2 things:
● Internet marketing expands the amount of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your online properties become more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm marketing. Before the explosion of internet marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid ads together with organic legal SEO may be a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your law practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a total approach and investment with long-term objectives in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via an online search. The best thing about good law firm SEO marketing in Birmingham, Alabama is that internet marketing has the capacity to drive clients to your door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Birmingham, Alabama law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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