We don’t have a J.D. and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Bridgeport, Connecticut lawyer, you already know that competition is intense. And you are aware that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven world, much of this exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we understand how essential your virtual presence is. We are knowledgeable Bridgeport, Connecticut internet marketing professionals who understand our current digital landscape and understand how to to direct business to your virtual doorstep with top of the line techniques and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to achieving both your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to the search. When it comes to most major search engines, including Google, that relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Bridgeport, Connecticut does two things well:
● It broadens the number of potential clients that your law office can reach
● It distills those potential clients further into quality conversions or leads or conversions
As informative and helpful content is added, your site’s relevance and authority grows bigger.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid legal marketing. Long before the explosion of internet marketing, this was how you found clients. And there, is still a place for paid advertising.
In many cases, paid ads together with organic law firm SEO is a good way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your practice while making sure your business is prepared for success in the long run. Think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a total technique and expenditure with long-term targets in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via a google search. The very best thing about good legal natural search engine optimization marketing in Bridgeport, Connecticut is that it has the capability to drive clients to your office door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Bridgeport, Connecticut law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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