Our team doesn’t have a J.D. and you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Houston, Texas attorney, you already understand that competition is intense. And you know that expanding your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven society, a lot of this exposure will come in the form of a Google search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Houston, Texas internet marketing professionals who understand our current virtual landscape and how to direct business to your digital front door with industry-tested strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your website.
● We research your competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online methods that let a search engine to find your business, understand what you do for a living, where you are, and how relevant you are to their users. When it comes to Google, that user relevance is the the most important factor of how the search engine will rank your website.
High-quality law firm internet marketing in Houston, Texas does two things:
● It broadens the number of potential clients that your law office can reach
● SEO distills those potential clients further into high quality leads or conversions
Your website’s authority increases with each new piece of content added.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal marketing. Long before the growth of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a holistic approach and expenditure with long-lasting objectives in mind. It builds on itself and enables your clients to find you when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Houston, Texas is that internet marketing has the capability to drive clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Houston, Texas law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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