We don’t have a J.D. and you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Louisville, Kentucky lawyer, you already understand that your competition is fierce. And you are aware that developing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, a lot of this exposure will come in the form of an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced Louisville, Kentucky internet marketing specialists who understand our current online landscape and how to direct new business to your virtual doorstep with industry-tested strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to find your business, understand who you are, where your business is located, and how relevant your business is to their users. When it comes to most major search engines, including Google, that relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Louisville, Kentucky does two things well:
● Internet marketing increases the quantity of prospective clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, your online properties become even more powerful.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal advertising. Before the surge of web marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly expand your law firm while preparing your business for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a comprehensive approach and expenditure with long-lasting goals in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in Louisville, Kentucky is that internet marketing has the capability to drive clients to your door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Louisville, Kentucky law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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