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What is the “Rule of 5” in Marketing?

The legal sector is highly competitive, and for law firms to attract and retain clients, an effective marketing strategy is crucial. The “Rule of 5” in marketing is a valuable concept that helps law firms

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How Do Small Law Firms Advertise?

Gone are the days when a law firm could simply rely on billboards and daytime television advertising. Although these do generate some clients for larger firms that can afford a great deal of exposure, small

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