Client: A real estate attorney in New York City, specializing in high end real estate purchases.
Summary: When the client came to us, they already had a well ranking site and Google My Business Listing. However, we noticed that most of the traffic to the site was from blog posts created by the attorneys at the firm. Little traffic was coming to the highest converting pages. The Google My Business listing was also prominent, but could become even more so with cleanup of citations and build up of new citation and social media.
We began by asking the client to get new pictures, in order to update the client’s visuals. They had grown rapidly in the last few years and a lot of new staff members were added to the firm, but they did not appear on the site. The photos featured the entire staff prominently on New York City streets. We redesigned the site for simplicity and conversion optimization.
We conducted a citation audit and found that the client’s old address appeared in some citations. We fixed those citations and created new ones, thus creating a better profile for the Google My Business listing.
For the website, we focused on creating multiple pages that would be high converting and would comply with Google’s SEO guidelines. In addition we optimized old blog posts and created new ones. As a result of this work, the client’s traffic increased significantly, resulting in more than 20% year over year growth in calls.
The client is an established New York City real estate law practice specializing in high-end real estate purchases.
The firm already had a well-ranking website and Google Business Profile, but much of its website traffic went to blog posts rather than its highest-converting pages.
Some business listings still showed the firm’s old address. BSPE corrected those citations and created additional listings.
The firm had added staff who were not represented on the website. New photographs featured the full team on New York City streets.
The redesign focused on simplicity and conversion, making the website easier for prospective clients to use.
BSPE created additional pages intended to address client needs and follow Google’s SEO guidance.
The team optimized older blog posts and created new posts as part of the broader marketing plan.
The case study reports more than 20% year-over-year growth in calls following the marketing work. It does not provide a complete dated performance report.
Results depend on the firm, market and campaign. The reported call growth is one client’s experience and is not a guarantee for another practice.
These primary sources explain the marketing methods discussed here. They do not independently verify the client’s results.
Month-to-month marketing services with 30 days cancellation notice. No setup fee. No cancellation fee. Pricing is provided by custom quote.
BSPE Legal Marketing headquarters: 2128 Ocean Ave Apt 3i, Brooklyn, NY 11229.
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