Our team doesn’t have a J.D. and, chances are, you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Gainesville, Florida lawyer, you already recognize that competition is intense. And you know that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how important your virtual presence is. We are knowledgeable Gainesville, Florida internet marketing specialists who understand our current virtual society and know how to to direct new business to your virtual doorstep with industry-tested methods and tactics. With us on your team, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your long-term and short-term organizational objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid SEO.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital techniques that let a search engine to find your business, comprehend who you are, where your business is located, and how relevant you are to their users. With Google, that user relevance is the the most important driver of how the search engine will rank your website.
High-quality law firm internet marketing in Gainesville, Florida does two things well:
● SEO increases the quantity of potential clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm advertising. Long before the growth of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid ads together with organic legal SEO may be a good way to make sure your marketing works with both your immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your law firm while preparing your business for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
Search Engine Optimization is a comprehensive technique and expenditure with long-lasting goals in mind. It builds on itself and allows your potential clients to find your law office when they need you most via a google search. The very best thing about good legal natural search engine optimization marketing in Gainesville, Florida is that this type of marketing has the capacity to steer potential clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Gainesville, Florida law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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