The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Irvine, California lawyer, you already know that competition is fierce. And you are aware that developing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven society, much of this valuable exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how essential your online presence is. We are experienced Irvine, California online marketing specialists who understand our current digital society and understand how to to direct business to your virtual doorstep with cutting edge techniques and strategies. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO practices in place should be foundational to accomplishing your long-term and short-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent moving on to a firm’s web page for additional action. Determining what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital techniques that let a search engine to find your business, understand who you are, where you are located, and how relevant you are to their users. When it comes to Google, user relevance is the number one driver of how the search engine will rank your website.
What good law firm internet marketing in Irvine, California does is twofold.
● It increases the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your firm’s website’s relevance and authority grows with each new piece of content added.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal marketing. Before the growth of web marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic legal SEO may be a good way to make your marketing work both your long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your law practice while preparing your business for long-term success. Think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a total approach and investment with long-term objectives in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via a web search. The very best thing about good legal SEO marketing in Irvine, California is that it has the capability to steer potential clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Irvine, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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