Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Lafayette, Louisiana attorney, you already recognize that competition is intense. And you know that expanding your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven society, a lot of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we understand how essential your digital presence is. We are knowledgeable Lafayette, Louisiana online marketing specialists who understand our current virtual society and know how to to direct business to your virtual doorstep with top of the line techniques and strategies. With us on your team, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s web page for further action. Propelling what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your website.
● We research your competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant your business is to their users. When it comes to Google, that user relevance is the the most important driver of how the search engine will rank your website.
What high quality law firm SEO in Lafayette, Louisiana does is twofold.
● It grows the number of prospective clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, your website become more powerful.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm advertising. Before the explosion of web marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your law practice while preparing your business for success in the long run. Think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a total technique and investment with long-lasting aims in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an internet search. The very best thing about good legal SEO marketing in Lafayette, Louisiana is that internet marketing has the capacity to drive potential clients to your office for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Lafayette, Louisiana law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
We are here to help! Get in touch: