The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Phoenix, Arizona lawyer, you already know that your competition is intense. And you are aware that developing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s technology-driven world, much of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced Phoenix, Arizona internet marketing professionals who recognize our current virtual landscape and how to direct new clients to your virtual front door with cutting edge techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent proceeding to a law firm’s web page for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● We create original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that let a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to the search. With Google, that user relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Phoenix, Arizona does 2 things:
● Internet marketing increases the number of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal advertising. Before the surge of online marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO is a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately expand your law practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a total approach and expenditure with long-term aims in mind. It builds on itself and enables your potential clients to find your law office when they need you most via a web search. The best thing about good law firm SEO marketing in Phoenix, Arizona is that this type of marketing has the capacity to steer potential clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Phoenix, Arizona law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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