We don’t have a J.D. and you probably don’t know very much about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Savannah, Georgia attorney, you already know that competition is fierce. And you are aware that expanding your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come via a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are top rated Savannah, Georgia internet marketing professionals who understand our current digital landscape and know how to direct business to your virtual doorstep with industry-tested strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent moving on to a firm’s web page for additional action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant you are to the search. When it comes to Google, that user relevance is the the most important factor of how the search engine will rank your website.
High-quality law firm internet marketing in Savannah, Georgia does two things well:
● SEO grows the amount of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality conversions or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, you become even more powerful.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal advertising. Before the explosion of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your practice while making sure your business is prepared for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic technique and investment with long-lasting objectives in mind. It builds on itself and allows your clients to find your law office when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in Savannah, Georgia is that it has the capacity to steer potential clients to your office for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Savannah, Georgia law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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