We don’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Brooklyn, NY lawyer, you already recognize that competition is intense. And you are aware that developing your legal practice means being seen by the right people at the right time. That exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven society, much of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Marketing, we know how essential your digital presence has become. We are knowledgeable Brooklyn online marketing specialists who understand our current virtual landscape and how to direct business to your virtual front door with cutting edge methods and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your marketing strategy, having the right SEO techniques in place should be foundational to accomplishing your long-term and short-term law practice objectives. Call us (929) 202 – 2244.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization or SEO) is a series of practiced online techniques that allow a search engine “find” you, understand who you are, where your business is located, and how relevant you are to their users. With Google, relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in Brooklyn does two things well:
● SEO broadens the quantity of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your website become more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal marketing. Long before the growth of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building your own house.
Search Engine Optimization is a comprehensive technique and expenditure with long-lasting aims in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Brooklyn is that it has the ability to drive potential clients to your virtual door for many years to come. no paid advertising will do that for you.
At BSP Legal Marketing we are, a full-service internet marketing agency devoted to serving top Brooklyn law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 202 – 2244.
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