Our team doesn’t have a Juris Doctorate and you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Chicago attorney, you already understand that your competition is intense. And you know that expanding your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven society, a lot of this exposure will come via a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Chicago internet marketing professionals who understand our current digital landscape and how to direct new clients to your digital doorstep with industry-tested techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to achieving your short-term and long-term business goals. Call today to learn more – (312) 820 3772.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for additional action. Propelling what your potential clients find on that search is good, solid search engine optimization. To put it another way, an internet search is how your potential clients are searching for you.
Are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to find your business, comprehend who you are, where you are, and how relevant you are to their users. , with Google, user relevance is the number one factor of how they will rank your website.
High-quality law firm internet marketing in Chicago does two things well:
● It broadens the quantity of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your improving authority. For lots more on organic search and how it can benefit your firm, call today: (312) 820 3772.
Most attorneys understand paid law firm marketing. Before the explosion of internet marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
In many cases, paid ads together with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building your own house.
SEO is a total technique and expenditure with long-term aims in mind. It builds on itself and enables your potential clients to find your law office when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Chicago is that internet marketing can steer potential clients to your office door for many years in the future. no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Chicago area law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (312) 820 3772.
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