Our team doesn’t have a law degree and you probably don’t know very much about SEO. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
And this is what business synergy is all about. At BSP Marketing, we have chosen to become an authority on SEO.
As an attorney in Miami, you already understand that competition is intense. And you know that expanding your legal practice means being seen by the right clients at the right time. That exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven society, much of this exposure will come via a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how essential your digital presence has become. We are knowledgeable Miami, Florida internet marketing specialists who understand our current virtual society and understand how to direct new clients to your virtual front door with industry-tested methods and strategies. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your long-term and short-term organizational objectives. Call today (786) 396 – 5077.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your website.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you are staying at the top.
Search engine optimization or SEO as it is commonly called is a series of practiced online methods that allow a search engine “find” you, understand who you are, where you are, and how relevant your business is to their users. In fact, with Google, user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in New York does two things:
● It grows the amount of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your website become more powerful.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal marketing. Before the surge of internet marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building your own house.
SEO is a total technique and expenditure with long-term targets in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via a web search. The best thing about good legal SEO marketing in New York is that this type of marketing has the ability to steer clients to your office for years in the future. Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Miami law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (786) 396 – 5077.
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