Law Firm Marketing - New York City, Midtown

The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.

At BSP Marketing, we have chosen to be an authority on SEO.

New York is a Competitive Place for an Attorney

As a New York lawyer, you already recognize that competition is intense. And you know that developing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.

In today’s technology-driven society, a lot of this valuable exposure will come via an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.

We are top rated New York City internet marketing specialists who understand our current online landscape and know how to direct business to your digital front door with cutting edge techniques and strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to achieving your short-term and long-term business goals.

Really, Is SEO That Essential?

According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.

But are they finding you – or your competitors?

Christine Matus
Estate Planning and Real Estate Attorney

I have been working with Viktoria to help me with my website and SEO. Little did I know that not only does she have extensive experience in these areas but she is so well versed in other aspects of internet tools to increase awareness of my firm and brand. She is a complete package if you need to increase traffic to you, increase leads and sales. I highly recommend her!

What Will Internet Marketing Do For Your Law Practice?

When it comes to executing your virtual law firm marketing, we focus on several key areas. 

● We develop and optimize your website into an around-the-clock client-generating machine.

● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.

● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and search engines to your website. 

● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.

● We keep track of, assess, and evaluate your website analytics to make sure that you are staying at the top.

How Does SEO Actually Work?

Search engine optimization or SEO as it is commonly called is a series of practiced online techniques that allow a search engine to find your business, understand who you are, where you are, and how relevant your business is to their users. , with Google, that user relevance is the number one factor of how they will rank your website.


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What good law firm SEO in New York does is twofold.

 

● SEO increases the number of potential clients that your law office can reach
● It distills those potential clients further into quality conversions or conversions

 

Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, you become even more powerful.

 

The larger your web of authority, the more importance Google gives your website.

 

This, in turn, improves your website rankings.

 

Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.

Tom Butcher
Bankruptcy Attorney

Viktoria is one of those amazing people who can work miracles. I can attest to this first hand. She is professional, compassionate, and extremely knowledgeable. She was able to problem solve and implement some solutions I was having with my SEO/website for my business. I hold Viktoria in the highest esteem. Thank you, always!

What About Paid Ads?

Most lawyers already understand paid law firm marketing. Long before the surge of online marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.

In fact, paid digital advertising in tandem with organic law firm SEO in New York are a great way to make your marketing work with both long-term and immediate objectives in mind.

In case of paid ads, you pay for a limited window of exposure and your ads are seen in that moment by potential clients. However, when you stop paying, your new client calls dry up.

SEO is a comprehensive technique and expenditure with long-term goals in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in New York is that internet marketing has the capability to drive clients to your office door for many years to come. no paid advertising will do that for you.

Who We Are

BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top New York law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362-6419.

Juan luciano
Family Law Attorney

As a small business owner you want to hire a company and people who have your best interest in mind to promote your business. You want that person/company to take your success personal; as a challenge that they are determined to conquer. You want the person to care about your business as much as you do—and it's even better when they care even more. I found that company/person when I hired BSP and Viktoria. BSP demonstrated from the start that its primary focus was to promote my firm ahead of my competitors and she succeeded in doing so quickly. Viktoria is passionate about her work and she is competitive. She likes to win. I searched for SEO companies thoroughly. Viktoria delivered what she promised and my business is better for it.

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