The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a New York lawyer, you already recognize that competition is intense. And you know that developing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven society, a lot of this valuable exposure will come via an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
We are top rated New York City internet marketing specialists who understand our current online landscape and know how to direct business to your digital front door with cutting edge techniques and strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to achieving your short-term and long-term business goals.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization or SEO as it is commonly called is a series of practiced online techniques that allow a search engine to find your business, understand who you are, where you are, and how relevant your business is to their users. , with Google, that user relevance is the number one factor of how they will rank your website.
What good law firm SEO in New York does is twofold.
● SEO increases the number of potential clients that your law office can reach
● It distills those potential clients further into quality conversions or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, you become even more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm marketing. Long before the surge of online marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
In fact, paid digital advertising in tandem with organic law firm SEO in New York are a great way to make your marketing work with both long-term and immediate objectives in mind.
In case of paid ads, you pay for a limited window of exposure and your ads are seen in that moment by potential clients. However, when you stop paying, your new client calls dry up.
SEO is a comprehensive technique and expenditure with long-term goals in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in New York is that internet marketing has the capability to drive clients to your office door for many years to come. no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top New York law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362-6419.
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