We don’t have a J.D. and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Tacoma, Washington lawyer, you already know that competition is intense. And you are aware that growing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven society, a lot of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how essential your digital presence is. We are experienced Tacoma, Washington online marketing professionals who understand our virtual society and understand how to to direct business to your virtual doorstep with industry-tested techniques and strategies. With us on your team, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to achieving your long-term and short-term organizational goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to find your business, understand who you are, where your business is located, and how relevant you are to their users. When it comes to most major search engines, including Google, that relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Tacoma, Washington does two things:
● SEO broadens the amount of potential clients that you reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal marketing. Before the explosion of online marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In fact, paid digital advertising together with organic law firm SEO is a great way to make your marketing efforts work towards both long-term and immediate business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your law practice while preparing your business for long-term success. Think of paid advertising like renting an apartment and SEO like building a your own house.
SEO is a holistic approach and investment with long-term objectives in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Tacoma, Washington is that this type of marketing has the ability to drive potential clients to your door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Tacoma, Washington law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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