We don’t have a law degree and you probably don’t know much about SEO. Herein lies what business synergy is all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a East Harlem, New York attorney, you already recognize that competition is intense. And you know that developing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven world, much of this exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced East Harlem, New York internet marketing specialists who recognize our current online landscape and know how to direct new clients to your virtual doorstep with cutting edge techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We research your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to find your business, understand what you do for a living, where you are located, and how relevant your business is to their users. With Google, user relevance is the number one factor of how the search engine will rank your page.
High-quality law firm internet marketing in East Harlem, New York does two things:
● It broadens the number of potential clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your online properties become more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid law firm advertising. Long before the surge of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid ads in tandem with organic law firm SEO is a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your law firm while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic technique and investment with long-term objectives in mind. Great SEO builds on itself and enables your clients to find you when they need you most via a web search. The best thing about good law firm SEO marketing in East Harlem, New York is that this type of marketing has the capability to drive clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top East Harlem, New York law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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