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Kansas City Law Firm Marketing

We are not attorneys and you probably don’t know a lot about search engine optimization. But, this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.

At BSP Marketing, we have chosen to become an authority on SEO.

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Kansas City, Kansas Is A Competitive Market For A Law Firm

As a Kansas City attorney, you already know that competition between attorneys is fierce. And you are aware that developing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.

In today’s internet-driven world, a lot of this exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.

At BSP Legal Marketing, we know how essential your digital presence as a lawyer is. We are knowledgeable Kansas City, Kansas online marketing professionals who understand our current virtual society and understand how to direct business to your virtual front door with cutting-edge techniques and strategies. With us, you will compete with confidence.

Regardless if you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization practices in place should be fundamental to achieving your long-term and short-term law practice objectives. Call us at (929) 362 6419.

But Really, Is SEO That Important for Marketing a Lawyer and Their Practice?

According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.


Are your potential clients finding your law firm – or your competitors?

Kansas City is home to hundreds of law firms. This can make it hard for them to be noticed and attract clients. This is a problem that is possible anywhere. However, in Kansas City, it’s especially challenging because of the number of businesses competing for clients. Online marketing makes it possible to connect qualified lawyers and law firms with online users who are interested in their services.


An SEO company for Law Firms in Kansas City can use many techniques simultaneously to get your business to the top of Google’s search results. Our methods include SEO for local clients, Google Maps Marketing, responsive web design, and targeted content marketing. These combined efforts will help your business rise online and connect you with more clients.


Don’t let your competition get ahead of you in online marketing. BSP Legal Marketing can help you to take control of your online marketing and position yourself in your market. We will also assist with contacting customers looking for legal services. Our goal is to bring you real-world leads and traffic.  Call us at (929) 362 6419 to speak with a marketing professional.

Keetick L. Sanchez
Personal Injury Attorney

Viktoria can be described in three words. SEO Wonder Woman!! Her dedication to her clients are superb. Her and her team are hard-working, knowledgeable, and highly responsive. It has been the best money I’ve spent so far on my business. I have gained a great business asset as well a friend.

What Will SEO Law Firm Marketing Do For Your Legal Practice?

As your SEO strategists, we focus on several key areas.

  • Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
  • We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building services. It is here that we quite literally place your practice ahead of your competition.
  • Our team creates original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your website.
  • We research your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
  • We monitor, assess, and analyze your website analytics to make sure that you stay at the top.
law, legal

How Does SEO Work?

Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to “find” you, and comprehend what you do for a living, where you are located, and how relevant your business is to its users. With Google, user relevance is the most important factor in how they will rank your website.

To know more about Kansas City Law Firm Marketing, call BSP Legal Marketing at (929) 362 6419.

High-quality law firm internet marketing in Kansas City, Kansas does 2 things

  • SEO increases the number of potential clients that you reach


  • Internet marketing distills those potential clients further into high-quality conversions or conversions


Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.


The bigger your web of authority, the more importance a search engine gives your online presence.


This, in turn, improves your page rankings.


Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.

Tom Butcher
Bankruptcy Attorney

Viktoria is one of those amazing people who can work miracles. I can attest to this first hand. She is professional, compassionate, and extremely knowledgeable. She was able to problem solve and implement some solutions I was having with my SEO/website for my business. I hold Viktoria in the highest esteem. Thank you, always!

Where Do Paid Ads Fit In?

Most lawyers already understand paid law firm marketing. Before the surge of online marketing, paid ads were how you found clients. And of course, is still a place for paid ads.

Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term goals.

Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law firm while making sure your business is prepared for long-term success. Think of paid ads like renting a condo and SEO like building a house.

Search Engine Optimization is a holistic technique and investment with long-lasting aims in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in Kansas City, Kansas is that it has the capacity to steer potential clients to your door for years to come.

No paid advertising will do that for you.

Who We Are

BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Kansas City, Kansas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a professional who is skilled in marketing for a lawyer, contact us today at (929) 362 6419.

Christine Matus
Estate Planning and Real Estate Attorney

I have been working with Viktoria to help me with my website and SEO. Little did I know that not only does she have extensive experience in these areas but she is so well versed in other aspects of internet tools to increase awareness of my firm and brand. She is a complete package if you need to increase traffic to you, increase leads and sales. I highly recommend her!

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