The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know a lot about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Williamsburg, New York attorney, you already know that competition is fierce. And you know that expanding your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven society, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how important your online presence has become. We are experienced Williamsburg, New York online marketing specialists who understand our current digital society and know how to to direct new clients to your virtual doorstep with cutting edge methods and tactics. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to accomplishing your short-term and long-term law practice goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for additional action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online techniques that allow a search engine to “find” you, understand who you are, where you are, and how relevant you are to their users. With Google, relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Williamsburg, New York does two things:
● SEO broadens the quantity of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, your online properties become more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal advertising. Before the growth of online marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately expand your law firm while preparing your business for success in the long run. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a holistic approach and investment with long-lasting aims in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in Williamsburg, New York is that this type of marketing has the ability to steer potential clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Williamsburg, New York law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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