BSPE was built, deliberately, for small law firms: the solo practitioners and small partnerships that deserve marketing done right.
“I am a small business owner. When I hire a vendor, I expect them to do their job and do it well. That is not too much for a lawyer to ask for either, and it is exactly what I am here to deliver.” That standard is the whole company. Viktoria Altman spent 25 years building and selling businesses before founding BSPE, and she still builds every client strategy personally.
As Seen On
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The Start
BSPE started as a straightforward marketing company. No grand mission statement, no origin myth. Viktoria knew how to build businesses and how to get them found online, and she set out to do that work well for the clients who came to her.
What We Saw
The longer she ran the company, the more she saw how small firms were being treated. Too many were sold hard, then left in the dark. They paid for promises and polish, and what they actually needed, someone who would show up and perform, was missing. It was not right, and it was hard to ignore.
What Changed
That is what turned BSPE into what it is now. The company built itself around a simple standard: show up, do the work, and tell clients the truth, even when it is not what they hoped to hear. No contracts, because we should have to earn every month. You own everything we build. And you see all of your data in one place, so nothing is ever a mystery.
Today
Today BSPE serves about 40 small law firms across 12 states. SEO plus GEO means our clients get found on Google and recommended by AI, and every result we publish is verified and shared with written permission.
We do not lock anyone in. Everything is month to month, so we have to earn your business every single month. That keeps us focused on the only thing that matters: results you can see and feel in your caseload.
Your website, your content, your data, your rankings, all yours, free and clear. Build on a platform you control, and if you ever move on, you take everything with you. We would rather keep you with results than with fine print.
We pull all of your data into one view you can open any time: rankings, traffic, the calls coming in, and the cases they turn into. What moves your practice forward is real calls and signed clients, and you watch every bit of it happen in real time.
Founder & CEO
Background: Former paralegal. Serial entrepreneur.
Published: Small Law Firm Digital Marketing in 2026, rewritten every year to stay current. She wrote it so attorneys can protect themselves: a practical framework for setting your marketing strategy, avoiding costly mistakes, and prescreening any agency you consider hiring, including this one. One chapter is devoted entirely to spotting the tactics that cost firms money.
Speaker: A frequent speaker to law firms and law schools on how to evaluate marketing and avoid costly mistakes. NYC Bar Association · ASU · NatU JFK School of Law · SEO Mastery Summit (Saigon) · SEO Vibes Summit (Poland)
Host:The Law Firm Accelerator podcast · Focus: SEO, GEO, and AI visibility for law firms
“Running a marketing agency is not actually difficult. You show up, you love your job, you never stop learning, and you never stop treating your clients like they are the most important people in the room, because they always are.”
— Viktoria Altman
At BSPE we know what it means to wear all the hats, so we take that load off your desk. We research your firm, your market, and your ideal client in depth, then build the strategy for your practice specifically: a fast website that converts across all devices; deeply researched content reviewed by a person; consistent information across every directory; an optimized Google Business Profile that pulls in clients in your own backyard; social media set up and managed for you; and the entity signals that make AI assistants treat your firm as a known, credible answer.
And just like you keep things clear for your clients, we keep things clear for you. You will always know what we are doing, why, what it costs, and what it returned, in plain English, in one view you can open any time, from someone who actually knows your file. When you have a hard month, and everyone does, we treat it as ours too. If you have a problem, we have a problem.
See what working directly with Viktoria looks like. Book a 30-minute Strategy Session.
Head of SEO and Sales
Chief Technology Officer
Onboarding Project Manager
Automations Specialist
Writing Team Manager
Automation Manager
Google Ads Manager
Ongoing Client Manager
Writing Associate
Writing Associate
Writing Associate
Development Manager
Technical Associate
Technical Associate
Technical Associate
Technical Associate
