The folks at BSP Marketing don’t have a law degree and you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Arlington, Texas lawyer, you already know that competition is fierce. And you know that developing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven world, much of this exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how essential your online presence is. We are knowledgeable Arlington, Texas internet marketing specialists who understand our current digital landscape and understand how to to direct business to your virtual front door with top of the line techniques and strategies. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your long-term and short-term organizational goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and search engines to your online properties.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that allow a search engine to find your business, understand who you are, where your business is located, and how relevant you are to the search. When it comes to most major search engines, including Google, that user relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Arlington, Texas does two things:
● Internet marketing expands the number of potential clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become even more powerful.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm advertising. Before the surge of internet marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
In fact, paid digital advertising together with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a house.
SEO is a comprehensive approach and expenditure with long-lasting aims in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via an internet search. The best thing about good legal natural search engine optimization marketing in Arlington, Texas is that this type of marketing has the capability to steer clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Arlington, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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