We don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Abilene, Texas lawyer, you already recognize that competition is intense. And you are aware that developing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, much of this valuable exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are top rated Abilene, Texas internet marketing specialists who understand our current online landscape and how to direct business to your digital doorstep with cutting edge techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to the search. When it comes to most major search engines, including Google, that user relevance is the number 1 driver of how that search engine will rank your page.
What high quality law firm search engine optimization in Abilene, Texas does is twofold.
● Internet marketing grows the number of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, you become more powerful.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm marketing. Long before the explosion of web marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid ads in tandem with organic legal SEO may be a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly expand your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a comprehensive technique and expenditure with long-lasting targets in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via a google search. The best thing about good legal SEO marketing in Abilene, Texas is that internet marketing has the ability to drive potential clients to your office for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Abilene, Texas law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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