The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Akron, Ohio lawyer, you already understand that competition is intense. And you are aware that developing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated Akron, Ohio internet marketing specialists who understand our current online landscape and how to direct new clients to your virtual front door with industry-tested techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online methods that let a search engine to find your business, understand what you do for a living, where you are, and how relevant your business is to their users. With Google, user relevance is the number one factor of how they will rank your website.
High-quality law firm internet marketing in Akron, Ohio does 2 things:
● Internet marketing broadens the number of prospective clients that your practice can reach
● It distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, your online properties become more powerful.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm advertising. Long before the explosion of internet marketing, this was how you found clients. And there, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your law practice while preparing your business for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a holistic technique and expenditure with long-term targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The best thing about good law firm SEO marketing in Akron, Ohio is that it has the capability to steer clients to your door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Akron, Ohio law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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