We don’t have a J.D. and, chances are, you probably don’t know much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Alhambra, Arizona lawyer, you already know that your competition is fierce. And you know that developing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, much of this valuable exposure will come via a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Alhambra, Arizona internet marketing professionals who recognize our current digital landscape and know how to direct new business to your virtual front door with industry-tested strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent proceeding to a law firm’s website for additional action. Determining what users find on that search is good, solid SEO. In other words, an internet search is how your potential clients are searching for you.
But are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to find your business, understand who you are, where you are, and how relevant you are to the search. When it comes to Google, that user relevance is the number one driver of how they will rank your page.
What high quality law firm internet marketing in Alhambra, Arizona does is twofold.
● Internet marketing increases the quantity of potential clients that your practice can reach
● It distills those potential clients further into quality conversions or leads or conversions
Your website’s authority increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid law firm advertising. Long before the surge of internet marketing, this was how you found clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your law practice while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a total technique and expenditure with long-term targets in mind. It builds on itself and allows your clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Alhambra, Arizona is that internet marketing has the ability to drive potential clients to your virtual door for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Alhambra, Arizona law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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