The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Antioch, California attorney, you already know that your competition is intense. And you are aware that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated Antioch, California internet marketing professionals who recognize our current digital landscape and how to direct new clients to your digital front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that let a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant your business is to their users. With Google, user relevance is the number one driver of how they will rank your website.
High-quality law firm internet marketing in Antioch, California does two things:
● Internet marketing grows the amount of potential clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your website’s relevance increases with each new piece of content added.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal advertising. Long before the growth of online marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
In many cases, paid digital advertising together with organic law firm search engine optimization is a good way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your law practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a total approach and expenditure with long-lasting objectives in mind. It builds on itself and enables your clients to find you when they need you most via a google search. The very best thing about good law firm SEO marketing in Antioch, California is that it has the capability to steer potential clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Antioch, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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