We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Arlanza, California lawyer, you already understand that your competition is fierce. And you know that growing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, much of this valuable exposure will come in the form of an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced Arlanza, California internet marketing professionals who understand our current online landscape and how to direct new business to your virtual front door with cutting edge strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online strategies that let a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant your business is to the search. With Google, that user relevance is the the most important driver of how they will rank your page.
What good law firm search engine optimization in Arlanza, California does is twofold.
● It broadens the quantity of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal advertising. Before the explosion of web marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid ads in tandem with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly expand your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a holistic technique and investment with long-lasting goals in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in Arlanza, California is that it has the capacity to drive clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Arlanza, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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