We don’t have a law degree and you probably don’t know a lot about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Bakersfield, California lawyer, you already understand that your competition is fierce. And you know that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Bakersfield, California internet marketing specialists who understand our current virtual landscape and know how to direct new clients to your virtual front door with industry-tested techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place is key to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to find your business, understand who you are, where you are located, and how relevant your business is to their users. When it comes to most major search engines, including Google, that relevance is the number 1 driver of how high that search engine will rank your page.
What good law firm search engine optimization in Bakersfield, California does is twofold.
● It increases the quantity of potential clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal advertising. Long before the surge of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising together with organic legal SEO may be a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately grow your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a holistic approach and investment with long-term targets in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in Bakersfield, California is that this type of marketing has the capacity to drive clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Bakersfield, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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