Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Baltimore, Maryland lawyer, you already recognize that your competition is intense. And you are aware that growing your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven society, much of this valuable exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how important your online presence has become. We are knowledgeable Baltimore, Maryland online marketing specialists who understand our virtual landscape and know how to to direct new clients to your virtual doorstep with industry-tested techniques and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be foundational to achieving both your short-term and long-term organizational goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent proceeding to a firm’s web page for further action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your website.
● We research your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that allow a search engine to “find” you, understand what you do for a living, where you are, and how relevant you are to their users. With Google, user relevance is the number one driver of how the search engine will rank your page.
High-quality law firm internet marketing in Baltimore, Maryland does two things:
● SEO broadens the quantity of potential clients that you reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, your website become even more powerful.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid legal marketing. Long before the surge of web marketing, this was how you found clients. And there, is still a place for paid advertising.
In many cases, paid digital advertising together with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your practice while making sure your business is prepared for long-term success. Think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a total approach and expenditure with long-term objectives in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The best thing about good legal natural search engine optimization marketing in Baltimore, Maryland is that it has the ability to steer potential clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Baltimore, Maryland law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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