Our team doesn’t have a law degree and you probably don’t know a lot about SEO. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Borough Park, New York lawyer, you already know that your competition is intense. And you know that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s technology-driven world, a lot of this valuable exposure will come via an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Borough Park, New York internet marketing specialists who recognize our current digital landscape and how to direct new business to your virtual doorstep with industry-tested techniques and strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s web page for further action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your potential clients are searching for you.
Are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital methods that let a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant you are to their users. With Google, user relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Borough Park, New York does two things:
● SEO broadens the amount of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm advertising. Before the surge of online marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
In fact, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your practice while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a total technique and expenditure with long-term targets in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The best thing about good legal SEO marketing in Borough Park, New York is that internet marketing has the capability to drive clients to your office door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Borough Park, New York law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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