Our team doesn’t have a J.D. and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Boston, Massachusetts attorney, you already know that your competition is fierce. And you are aware that expanding your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven world, a lot of this exposure will come in the form of a Google search. As millennials become older, as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are experienced Boston, Massachusetts internet marketing professionals who recognize our current online landscape and know how to direct new clients to your virtual front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and google to your website.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that allow a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to Google, user relevance is the number one factor of how the search engine will rank your website.
What high quality law firm internet marketing in Boston, Massachusetts does is twofold.
● SEO expands the number of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal marketing. Long before the explosion of internet marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
In many cases, paid digital advertising together with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a house.
SEO is a comprehensive technique and investment with long-term aims in mind. It builds on itself and enables your clients to find you when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Boston, Massachusetts is that internet marketing has the capacity to steer clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Boston, Massachusetts law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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