Our team doesn’t have a law degree and you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Brandon, Florida lawyer, you already recognize that competition is fierce. And you are aware that growing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven world, much of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Brandon, Florida internet marketing specialists who understand our current digital landscape and know how to direct new business to your digital doorstep with cutting edge strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent proceeding to a firm’s web page for additional action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
Are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We research your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online strategies that allow a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant you are to their users. When it comes to Google, user relevance is the the most important driver of how they will rank your page.
High-quality law firm internet marketing in Brandon, Florida does 2 things:
● SEO broadens the number of potential clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
As informative and helpful content is added, your site’s relevance and authority grows bigger.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal advertising. Before the surge of web marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In many cases, paid ads in tandem with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your law practice while preparing your business for success in the long run. Think of paid ads like renting a condo and SEO like building a house.
SEO is a holistic technique and expenditure with long-lasting aims in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via an online search. The best thing about good law firm natural search engine optimization marketing in Brandon, Florida is that this type of marketing has the ability to steer potential clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Brandon, Florida law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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