We don’t have a law degree and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Brierwood Hills, Indiana attorney, you already understand that competition is intense. And you are aware that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven world, much of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Marketing, we recognize how essential your digital presence has become. We are knowledgeable Brierwood Hills, Indiana internet marketing specialists who understand our digital landscape and how to direct new clients to your virtual doorstep with industry-tested methods and tactics. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to achieving your long-term and short-term law practice objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online strategies that let a search engine to “find” you, understand who you are, where you are, and how relevant you are to their users. With Google, that user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Brierwood Hills, Indiana does two things:
● Internet marketing grows the quantity of prospective clients that your law office can reach
● It distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm marketing. Long before the growth of online marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
In many cases, paid digital advertising together with organic law firm SEO is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
SEO is a holistic approach and investment with long-lasting goals in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Brierwood Hills, Indiana is that this type of marketing has the capacity to steer potential clients to your office door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Brierwood Hills, Indiana law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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