We don’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Burbank, California lawyer, you already recognize that your competition is intense. And you are aware that expanding your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven society, much of this exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
We are top rated Burbank, California internet marketing specialists who recognize our current virtual landscape and how to direct new business to your virtual doorstep with industry-tested techniques and strategies. Whether you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a law firm’s web page for additional action. Propelling what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to the search. With Google, that user relevance is the number one driver of how they will rank your website.
High-quality law firm internet marketing in Burbank, California does two things:
● SEO expands the number of potential clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, your online properties become even more powerful.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal advertising. Before the surge of online marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a total approach and expenditure with long-lasting aims in mind. It builds on itself and allows your potential clients to find you when they need you most via a web search. The very best thing about good law firm SEO marketing in Burbank, California is that internet marketing has the ability to drive clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Burbank, California law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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