Our team doesn’t have a J.D. and you probably don’t know very much about SEO. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Cainhoy, South Carolina lawyer, you already know that competition is fierce. And you are aware that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven world, a lot of this exposure will come via a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how essential your online presence has become. We are knowledgeable Cainhoy, South Carolina internet marketing specialists who understand our virtual society and how to direct business to your virtual front door with top of the line techniques and strategies. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to achieving your long-term and short-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to “find” you, comprehend who you are, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, that relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Cainhoy, South Carolina does 2 things:
● SEO increases the number of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality conversions or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, you become more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal marketing. Long before the growth of online marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your law practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic technique and expenditure with long-lasting objectives in mind. It builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The best thing about good law firm SEO marketing in Cainhoy, South Carolina is that it has the capability to drive potential clients to your office door for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Cainhoy, South Carolina law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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