Our team doesn’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Cambridge, Massachusetts lawyer, you already know that your competition is fierce. And you are aware that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s internet-driven society, much of this exposure will come via a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Cambridge, Massachusetts internet marketing specialists who recognize our current online landscape and how to direct new clients to your digital front door with cutting edge strategies. Whether you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online methods that allow a search engine to “find” you, understand what you do for a living, where you are located, and how relevant your business is to their users. When it comes to Google, user relevance is the number one driver of how the search engine will rank your website.
High-quality law firm internet marketing in Cambridge, Massachusetts does 2 things:
● SEO increases the amount of prospective clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm marketing. Before the growth of web marketing, this was how you found clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a total approach and expenditure with long-term goals in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Cambridge, Massachusetts is that this type of marketing has the capacity to drive clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Cambridge, Massachusetts law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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