Our team doesn’t have a J.D. and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Carlsbad, California attorney, you already know that competition is intense. And you know that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven world, a lot of this exposure will come via an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we recognize how essential your digital presence is. We are experienced Carlsbad, California internet marketing professionals who understand our virtual landscape and know how to to direct business to your virtual front door with industry-tested methods and strategies. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to achieving both your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that let a search engine to “find” you, understand what you do for a living, where you are, and how relevant you are to the search. When it comes to most major search engines, including Google, user relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Carlsbad, California does 2 things:
● Internet marketing broadens the quantity of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your website’s authority and relevance increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm advertising. Long before the explosion of web marketing, this was how you found clients. And there, is still a place for paid ads.
In many cases, paid ads together with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your practice while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a holistic approach and investment with long-term targets in mind. It builds on itself and allows your potential clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Carlsbad, California is that internet marketing has the capability to steer potential clients to your door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Carlsbad, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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