Our team doesn’t have a law degree and, chances are, you probably don’t know very much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Chesapeake, Virginia lawyer, you already recognize that competition is fierce. And you are aware that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven world, a lot of this valuable exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we recognize how essential your digital presence has become. We are experienced Chesapeake, Virginia online marketing specialists who understand our current digital landscape and how to direct business to your virtual doorstep with cutting edge methods and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your long-term and short-term law practice objectives.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s website for additional action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to find your business, comprehend who you are, where your business is located, and how relevant your business is to the search. With Google, that user relevance is the the most important factor of how they will rank your website.
What high quality law firm search engine optimization in Chesapeake, Virginia does is twofold.
● SEO increases the amount of potential clients that your practice can reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal advertising. Long before the surge of online marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law practice while making sure your business is prepared for long-term success. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a holistic technique and expenditure with long-lasting targets in mind. It builds on itself and allows your potential clients to find you when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Chesapeake, Virginia is that it has the ability to steer clients to your office for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Chesapeake, Virginia law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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