We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Cincinnati, Ohio lawyer, you already know that your competition is fierce. And you are aware that growing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven society, much of this exposure will come in the form of an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
At BSP Marketing, we know how important your digital presence has become. We are experienced Cincinnati, Ohio online marketing specialists who understand our virtual landscape and how to direct new clients to your virtual front door with cutting edge methods and strategies. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO practices in place should be fundamental to achieving both your short-term and long-term organizational goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s web page for further action. Determining what users find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
But are they finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your online properties.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online techniques that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to the search. With Google, that user relevance is the number 1 most important factor of how that search engine will rank your page.
What high quality law firm internet marketing in Cincinnati, Ohio does is twofold.
● SEO expands the amount of potential clients that your practice can reach
● SEO distills those potential clients further into quality conversions or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, you become even more powerful.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid law firm marketing. Before the growth of internet marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
In fact, paid ads in tandem with organic law firm SEO is a great way to make your marketing work towards both immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your law firm while preparing your business for long-term success. Think of paid ads like renting a condo and SEO like building a house.
SEO is a comprehensive approach and investment with long-lasting aims in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via an internet search. The very best thing about good legal SEO marketing in Cincinnati, Ohio is that this type of marketing has the capability to steer potential clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Cincinnati, Ohio law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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