We don’t have a J.D. and you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Clearwater, Florida attorney, you already know that competition is intense. And you are aware that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven world, a lot of this valuable exposure will come via a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Clearwater, Florida internet marketing professionals who understand our current digital landscape and how to direct new clients to your digital doorstep with cutting edge strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your website.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to their users. With Google, user relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Clearwater, Florida does two things:
● It broadens the number of potential clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Your website’s relevance and authority increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm marketing. Before the growth of online marketing, this was how you found your clients. And of course, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive approach and investment with long-lasting objectives in mind. It builds on itself and allows your potential clients to find you when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Clearwater, Florida is that it has the capacity to steer potential clients to your office door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Clearwater, Florida law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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