Our team doesn’t have a J.D. and you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Cleveland, Ohio attorney, you already recognize that competition is fierce. And you are aware that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, much of this exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Cleveland, Ohio internet marketing professionals who understand our current online landscape and how to direct new clients to your virtual front door with industry-tested strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant your business is to their users. When it comes to Google, that user relevance is the the most important factor of how the search engine will rank your website.
High-quality law firm internet marketing in Cleveland, Ohio does two things:
● It expands the quantity of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm marketing. Before the surge of web marketing, this was how you found prospective clients. And there, is still a place for paid ads.
In fact, paid digital advertising together with organic law firm SEO is a good way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly expand your practice while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic approach and expenditure with long-lasting objectives in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The best thing about good law firm SEO marketing in Cleveland, Ohio is that this type of marketing has the ability to steer clients to your door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Cleveland, Ohio law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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