We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Columbus, Georgia attorney, you already recognize that competition is fierce. And you know that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s technology-driven society, much of this exposure will come in the form of an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Columbus, Georgia internet marketing professionals who recognize our current online landscape and know how to direct business to your virtual front door with cutting edge techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online strategies that let a search engine to “find” you, comprehend who you are, where you are located, and how relevant your business is to the search. With Google, user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Columbus, Georgia does 2 things:
● Internet marketing expands the amount of prospective clients that your practice can reach
● It distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid law firm advertising. Long before the surge of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your practice while preparing your business for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a comprehensive approach and expenditure with long-term objectives in mind. It builds on itself and allows your clients to find your law office when they need you most via an online search. The best thing about good legal SEO marketing in Columbus, Georgia is that internet marketing has the capability to steer potential clients to your office door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Columbus, Georgia law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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