Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Country Club Gardens, Indiana attorney, you already recognize that your competition is fierce. And you are aware that growing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, much of this exposure will come via a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how essential your online presence is. We are experienced Country Club Gardens, Indiana internet marketing professionals who understand our virtual society and understand how to to direct business to your virtual doorstep with top of the line techniques and strategies. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right SEO practices in place should be fundamental to accomplishing both your long-term and short-term law practice objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent moving on to a law firm’s website for additional action. Propelling what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that let a search engine to “find” you, understand who you are, where you are located, and how relevant your business is to their users. With Google, that user relevance is the the most important driver of how the search engine will rank your page.
High-quality law firm internet marketing in Country Club Gardens, Indiana does two things:
● Internet marketing expands the number of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into quality conversions or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your online properties become even more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid legal advertising. Long before the surge of internet marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately expand your law firm while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a total approach and expenditure with long-term objectives in mind. Great SEO builds on itself and allows your clients to find you when they need you most via a google search. The very best thing about good law firm SEO marketing in Country Club Gardens, Indiana is that it has the capability to steer clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Country Club Gardens, Indiana law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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