The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Crestwood, Indiana lawyer, you already understand that your competition is intense. And you are aware that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven society, much of this exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Crestwood, Indiana internet marketing specialists who understand our current virtual landscape and know how to direct new business to your virtual front door with industry-tested strategies. Whether you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent proceeding to a firm’s web page for further action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
Are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that allow a search engine to find your business, understand who you are, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, relevance is the number 1 most important factor of how that search engine will rank your page.
What high quality law firm internet marketing in Crestwood, Indiana does is twofold.
● SEO expands the amount of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal marketing. Before the surge of web marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your law practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a total approach and investment with long-lasting objectives in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The very best thing about good legal SEO marketing in Crestwood, Indiana is that this type of marketing has the capability to steer clients to your office for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Crestwood, Indiana law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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