We don’t have a J.D. and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Daly City, California lawyer, you already recognize that your competition is intense. And you are aware that growing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven world, much of this exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how important your online presence is. We are experienced Daly City, California online marketing professionals who understand our current virtual society and know how to to direct business to your virtual front door with top of the line methods and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to achieving your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that let a search engine to find your business, understand who you are, where you are, and how relevant your business is to the search. When it comes to most major search engines, including Google, relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Daly City, California does two things well:
● Internet marketing expands the quantity of potential clients that your practice can reach
● It distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal marketing. Long before the growth of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
In many cases, paid ads together with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic approach and expenditure with long-lasting aims in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in Daly City, California is that this type of marketing has the capability to drive clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Daly City, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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