Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Dayton, Ohio attorney, you already recognize that competition is fierce. And you know that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, much of this exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your virtual presence is. We are knowledgeable Dayton, Ohio online marketing professionals who understand our virtual society and how to direct business to your virtual doorstep with industry-tested techniques and tactics. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to accomplishing your short-term and long-term business objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to their users. When it comes to most major search engines, including Google, that user relevance is the number 1 driver of how high that search engine will rank your page.
What high quality law firm internet marketing in Dayton, Ohio does is twofold.
● Internet marketing expands the amount of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal marketing. Long before the explosion of online marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to make your marketing work both your long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your law firm while preparing your business for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a comprehensive approach and investment with long-term aims in mind. It builds on itself and enables your potential clients to find you when they need you most via an internet search. The very best thing about good law firm SEO marketing in Dayton, Ohio is that this type of marketing has the capability to drive potential clients to your virtual door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Dayton, Ohio law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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