Our team doesn’t have a law degree and you probably don’t know much about SEO. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a East Los Angeles, California lawyer, you already recognize that your competition is intense. And you know that developing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven world, much of this exposure will come in the form of a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how important your online presence is. We are experienced East Los Angeles, California online marketing professionals who understand our current virtual society and understand how to to direct new business to your virtual front door with cutting edge techniques and strategies. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to achieving your long-term and short-term organizational objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to “find” you, understand who you are, where you are, and how relevant you are to the search. With Google, user relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in East Los Angeles, California does two things well:
● It expands the quantity of potential clients that your law office can reach
● It distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your website become more powerful.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal advertising. Before the surge of web marketing, this was how you found clients. And there, is still a place for paid ads.
Paid ads in tandem with organic legal SEO may be a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your law firm while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a total technique and investment with long-term aims in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in East Los Angeles, California is that this type of marketing has the capacity to steer potential clients to your virtual door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top East Los Angeles, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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