Our team doesn’t have a law degree and, chances are, you probably don’t know very much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Elizabethport, New Jersey lawyer, you already understand that competition is fierce. And you are aware that developing your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, much of this exposure will come in the form of an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how important your virtual presence is. We are experienced Elizabethport, New Jersey internet marketing specialists who understand our digital landscape and how to direct new clients to your virtual doorstep with cutting edge techniques and strategies. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO techniques in place should be foundational to achieving your short-term and long-term organizational objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s web page for additional action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that let a search engine to “find” you, understand who you are, where you are, and how relevant your business is to their users. When it comes to Google, that user relevance is the the most important driver of how the search engine will rank your page.
High-quality law firm internet marketing in Elizabethport, New Jersey does 2 things:
● SEO expands the number of potential clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal marketing. Long before the surge of internet marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately expand your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a comprehensive technique and expenditure with long-term targets in mind. It builds on itself and allows your potential clients to find your law office when they need you most via a web search. The very best thing about good law firm SEO marketing in Elizabethport, New Jersey is that it has the capacity to steer clients to your virtual door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Elizabethport, New Jersey law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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