Our team doesn’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Elmhurst, Kansas attorney, you already recognize that your competition is fierce. And you are aware that expanding your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven world, much of this valuable exposure will come via a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Elmhurst, Kansas internet marketing professionals who recognize our current online landscape and how to direct new business to your virtual front door with industry-tested strategies. Whether you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with about 74 percent proceeding to a law firm’s website for additional action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and google to your website.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online strategies that let a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to the search. When it comes to Google, that user relevance is the number one factor of how they will rank your website.
What good law firm internet marketing in Elmhurst, Kansas does is twofold.
● Internet marketing grows the quantity of prospective clients that your law office can reach
● SEO distills those potential clients further into high quality leads or conversions
As new and informative content is added, your website’s relevance and authority builds.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm advertising. Before the surge of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic technique and expenditure with long-lasting targets in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in Elmhurst, Kansas is that internet marketing has the capability to steer potential clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Elmhurst, Kansas law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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